Tasty Tours NYC LLC - Privacy Policy

Last updated: 12 November 2025


This Privacy Policy describes how Tasty Tours NYC LLC (“we,” “our,” or “us”) collects, uses, and shares information about you when you visit our website www.tastytoursnyc.com (the “Website”), make a booking, or interact with our services in any other way (collectively, the “Services”).


By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Services.

1. Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you interact with our website, and information received from third-party booking platforms.


a) Information You Provide

When you make a booking, contact us, or otherwise interact with our Services, we may collect:

  • Name;
  • Email address;
  • Phone number;
  • Payment card details (securely transmitted directly to our payment processors such as Stripe, Square, PayPal, or Venmo over encrypted connections); and
  • Non-sensitive information such as dietary preferences or restrictions, when voluntarily shared so we can accommodate your tour experience.


We do not intentionally collect other types of sensitive personal information (such as government identification numbers, medical records, or religious or political beliefs). By submitting dietary or accessibility information, you consent to our use of such data solely to accommodate your tour and fulfill your booking.


If you contact us through a website form, we collect your name, email address, and message content solely to respond to your inquiry. This information is not used for marketing unless you explicitly opt in.


b) Bookings Made Through Third Parties

If you book a tour through third-party platforms such as Viator, Airbnb Experiences, GetYourGuide, Project Expedition, or Groupon, those companies may share booking-related information with us (e.g., your name, contact details, and group size). Their own privacy policies govern how they collect and use your data. Please review privacy policy of the platform you use, as we are not responsible for their data practices.


c) Information Collected Automatically

When you visit our website, we automatically collect certain technical information such as:

  • IP address;
  • Browser type and operating system;
  • Referring URLs and pages viewed; and
  • Date and time of visits.


We use cookies and similar technologies to improve user experience, analyze traffic, and personalize content. By using our website, you consent to the use of cookies unless you disable them in your browser settings. You can also manage cookie preferences through your browser or out Website’s cookie setting (if available). Certain website features may not function properly without cookies.


d) Analytics, Advertising, and Behavior Tracking Tools

We use third-party tools, including Google Analytics, Meta (Facebook) Pixel, Hotjar, and Microsoft Clarity, to understand how visitors interact with our website and measure the effectiveness of our advertising and user experience.


  • These tools may collect information such as:
  • Pages visited and time spent on each page;
  • Clicks, scrolls, and on-page interactions;
  • Device type, operating system, and browser information;
  • General geographic location (city or region); and
  • Interactions with ads on platforms such as Google, Facebook, and Instagram.


This data helps us analyze trends, identify usability improvements, and optimize our marketing performance. Information is collected in aggregated or anonymized form. We do not use these tools to collect personally identifiable information, nor do we combine analytics data with individual booking records. You should review each provider’s settings (for example, Google Ad Setting or Meta Ad Preferences) to opt out of personalized advertising.


2. How We Use Your Information

We may use the information we collect to:

  • Process and manage bookings;
  • Communicate with you regarding your tour or inquiries;
  • Send important updates, including service or policy changes;
  • Improve our Services, marketing, and website functionality;
  • Analyze site performance and user behavior to enhance the customer experience;
  • Comply with legal and regulatory obligations; and
  • Process certain data for our legitimate business interests, such as enhancing customer service and Website performance, provided these interest do not infringe on your privacy rights.


Email Marketing

We may use your contact details to send you occasional marketing or promotional emails about new tours, special offers, or updates. We send promotional emails only if you have opted in during booking or through our Website. You can opt out of these communications at any time by clicking “unsubscribe” in any email or by contacting us directly.


Advertising and Audience Insights

We may use customer information, such as email addresses or anonymized website activity, to create custom or lookalike audiences on advertising platforms like Meta (Facebook, Instagram) and Google. This helps us reach new audiences with similar interests to our existing customers. Information shared for this purpose is handled in accordance with applicable privacy laws and the terms of those platforms.


Legal Basis for Processing (GDPR / UK GDPR)

For visitors from the European Economic Area (EEA) or the United Kingdom, we process personal information only when we have a lawful basis to do so, such as your consent, the performance of a contract (e.g., fulfilling your tour booking), compliance with a legal obligation, or our legitimate interest in improving our services. Visitors may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.


3. Sharing of Information

We may share information with:


  • Service providers who perform functions on our behalf, such as payment processors, email services, website hosting, and analytics providers. All such parties are bound by written agreements requiring confidentiality and data security consistent with industry standard.


  • Advertising and analytics partners, including Google, Meta, Hotjar, and Microsoft, to help us understand website performance and marketing effectiveness.


  • Third-party payment processors such as Stripe, Square, PayPal, and Venmo. We do not collect or store full payment card details on our systems; these are processed securely by the payment provider.


  • Business partners and booking platforms (e.g., Viator, Airbnb Experiences, GetYourGuide) solely for booking management purposes.


  • Independent Contractors and Tour Guides – We share limited customer information (such as name, contact details, dietary preferences, and booking details) with our independent contractor tour guides solely for the purpose of delivering the booked tour experience. Each contractor is required under a written agreement to maintain confidentiality and use customer information only as necessary to perform their tour duties.


  • Advertising and Marketing Platforms – We may share anonymized or hashed customer data with advertising platforms such as Google and Meta to help deliver relevant advertising or create lookalike audiences. This data is not used to personally identify individuals and is processed in accordance with the platforms’ privacy terms.


  • Law enforcement or government authorities if required by applicable law, regulation, or legal process, or if necessary to protect our rights or the safety of others.


  • In the event of a business transfer, such as a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.


We do not sell or rent personal information to third parties for monetary or marketing gain. Certain providers (such as Stripe or Meta) may store or process data on servers located outside of the United States; these providers apply appropriate safeguards to protect your information.


All third parties who process personal information on our behalf are contractually obligated to keep it secure and only use it as instructed.


4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy or as required by law. Booking and payment records may be retained for up to seven (7) years for accounting or legal compliance purposes. When data is no longer needed, it is securely deleted or anonymized.


Information collected through our Services may be stored securely in cloud-based systems and booking management platforms we use to operate our business.


Public reviews, testimonials, or other user-generated content that you voluntarily share (such as on TripAdvisor or Google) may remain visible publicly, even if your account or booking information is deleted.


5. Data Security and Breach Notification

We implement appropriate technical and organizational measures to protect your information. However, no system is completely secure, and transmission of information via the internet is at your own risk.


In the unlikely event of a data breach involving your personal information, we will take prompt action to investigate and mitigate the impact, and will notify affected individuals as required by applicable laws. We also require our third-party service providers to maintain reasonable security measures consistent with industry standards and notify us promptly of any suspected or actual incidents involving your data.


6. Your Rights

You have rights regarding your personal information, which may include:


  • Access/Know
    Request what personal information we hold, including sources, purposes, and disclosures.


  • Correct/Rectify
    Request we update your inaccurate personal information.


  • Delete/Erase
    Request that we delete your personal information (subject to exceptions).


  • Information Portability
    Request your information in a structured, machine-readable format.


  • Restrict or Object
    Object to certain processing of your personal information (e.g., analytics, marketing, etc.).


  • Withdraw Consent
    If processing based on your consent, you may withdraw it.


  • Non-Discrimination
    You won’t be penalized for exercising any of these rights.


Before fulfilling a privacy-related request, we may ask you to verify your identity to ensure that we are handling personal information securely and in accordance with applicable laws.


To exercise any of these rights set forth above, please contact info@tastytoursnyc.com.


California Residents Privacy Notice

If you are a California resident (CCPA/CPRA rights), in addition to the rights above, you have specific rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), including:


  • Right to Opt Out of Sale or Sharing
    We do not sell your personal information for any reason, but you may still submit a request to opt out for transparency. California residents may use our “Do Not Sell My Personal Information” form or contact us directly.


  • Right to Know
    You may request that we disclose to you what personal information we have collected, used, shared, or sold (which we do not do) about you, why we collected it, used, shared, or sold (which we do not to) that information. Specifically, you may request that we disclose (i) the categories of personal information collected, (ii) specifics of your personal information collected, (iii), the categories of sources from which we collected your personal information, (iv) the purposes for which we use your personal information, (v) the categories of third parties with whom we share your personal information, and (vi) the categories of information that we sell (which we do not do) or disclose to third parties.


  • Right to Delete
    You may request the deletion of personal information that we have collected about you, subject to certain exceptions (for example, where the information is used by us to detect security incidents, debugging or to comply with a legal obligation).


  • Right to Correct
    You may request correction of any inaccurate personal information we hold about you.


  • Right to Limit Use of Sensitive Personal Information
    You may request that we limit our use of any sensitive personal information we collect about you to only what’s required to provide our Services.


To make a request and to exercise any of these rights set forth above, please contact info@tastytoursnyc.com.


The CCPA prohibits, and we will not discriminate against you for exercising any of your privacy rights. This includes denying access to services, charging different prices, or providing a different level of service or quality.


We make best efforts to respond to verifiable consumer requests within 45 days of our receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.


7. Children’s Privacy

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect information from minors. If we become aware that we have collected data from an individual under the age of 18, we will delete it promptly. If a tour participant under 18 is registered by a parent or guardian, the booking must be made by an adult.


8. International Visitors


If you access our Services from outside the United States, please note that your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your home country. Where required, we rely on appropriate safeguards such as the EU-U.S. Data Privacy Framework or standard contractual clauses to protect your information during international transfers.


9. Updates to This Policy

We may update this Privacy Policy from time to time. The revised version will be indicated by an updated “Last Updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information. If we make a material change to this Privacy Policy, we will provide notice on our Website or by email when feasible.


10. Links to Other Websites

Our Website may contain links to third-party websites or services, including booking platforms and social media pages. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies when visiting their platforms. We are not responsible for the privacy or security of other information you provide to other websites.


11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:


Tasty Tours NYC LLC

418 Broadway, STE R

Albany, NY 12207

United States

Attn: Privacy Inquiries

Email: info@tastytoursnyc.com

Website: https://www.tastytoursnyc.com